Board of Directors


FitforKids Chairman of the Board is Mrs. Anne-Mette Højland.

Mrs. Anne-Mette Højland has more than 15 years of experience within strategy, identity, business- and brand development; first at an executive level at Egmont and TV Shop Europe, and subsequently as Founder and CEO at IDna-group . Anne-Mette has worked on a number of complex identity projects on an international scale. With the ability to recognise essential organisational characteristics and values, Anne-Mette challenges the way organisations understand themselves, thus securing the development of a strong and firmly rooted identity - the foundation for solid businesses and brands.

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